Comparison

Lupli vs Supermetrics: Which One Fits Your Workflow?

Lupli and Supermetrics solve different problems.

  • Choose Lupli if you want to chat with your marketing data and get answers without building dashboards.
  • Choose Supermetrics if you need to pump ad data from 100+ sources into spreadsheets, dashboards, or a BI tool.
  • Neither is right if you need enterprise-grade implementation services or pure attribution modeling. See our full alternatives list →

At a glance

CategoryLupli.Supermetrics
Primary use caseChat-based marketing analyticsMarketing data movement to BI / spreadsheets
ConnectorsGoogle Ads, Meta Ads, GA4 (3, more coming)100+ sources
AI chat✅ Plain-language queries❌
Dashboards✅ Built-in summary view❌ (you build them in your BI tool)
BI / Looker Studio export❌ (uses own fast data store)✅ Native
Data warehouse export❌✅
Setup time30 secondsMinutes per connector
PricingEarly access (waitlist)From ~$69/mo → $300-500+/mo for agencies
Business context awareness✅ Built-in❌

✅ When to choose Lupli

  1. 1

    You want answers, not dashboards.

    Most marketers spend hours building reports to find out what's working. Lupli lets you ask „which ads brought in the most money last week?" and get the actual number — no chart-building required.

  2. 2

    You don't have or want a BI stack.

    Lupli keeps data in its own fast store. Sign up, connect Google Ads / Meta Ads / GA4, ask. No Looker Studio, no warehouse, no SQL.

  3. 3

    You run a small/mid agency and want clients to self-serve.

    Instead of monthly reporting calls, give clients chat access. They ask, they get the answer with business context. You save hours.

  4. 4

    You want a marketing copilot, not a connector.

    Lupli understands your business (what you sell, AOV, target margin) and factors that into every answer.

✅ When to choose Supermetrics

  1. 1

    You need 100+ data sources.

    Lupli has Google Ads, Meta Ads, and GA4. Supermetrics has everything — TikTok, LinkedIn, Pinterest, Salesforce, HubSpot, Shopify, Bing, you name it.

  2. 2

    Your team lives in Google Sheets / Looker Studio / a BI tool.

    Supermetrics is purpose-built to deliver clean data into those workflows. Lupli replaces them.

  3. 3

    You need data warehouse export.

    Sending data to BigQuery, Snowflake, or Redshift? Supermetrics has native pipelines. Lupli doesn't.

  4. 4

    You've already built your reporting infrastructure.

    Dashboards exist, analysts know SQL, you just need clean data delivery. Supermetrics fits cleanly into that.

❌ When neither is right

  1. 1

    You need enterprise implementation.

    Multi-channel reporting across 20+ markets, custom data models, ETL → BigQuery. Improvado has a sales team that builds it for you.

  2. 2

    You need attribution modeling, not just data.

    Want to know which Meta ad really drove the sale post-iOS14? Cometly has server-side tracking purpose-built for this.

  3. 3

    You just want cheap Looker Studio connectors.

    Portermetrics starts at $7/mo for one ad account — cheaper than Supermetrics, simpler than both.

See our full alternatives list for these and more →

Migrating from Supermetrics? Here's what changes.

  1. 1

    From dashboards to chat.

    Instead of opening Looker Studio and scrolling, you open Lupli and ask. Same data, different interaction.

  2. 2

    Connectors first.

    Lupli covers Google Ads + Meta Ads + GA4. If you use other Supermetrics connectors (TikTok, LinkedIn, etc.), wait until Lupli adds them — or keep both side-by-side.

  3. 3

    Your existing reports stay.

    Lupli doesn't break your Looker Studio dashboards — they keep running on Supermetrics. You add Lupli for fast questions.

  4. 4

    30 seconds to first answer.

    Connect, ask. No new tools to install, no SQL to learn.

FAQ

Is Lupli a Supermetrics replacement?
Not exactly. They solve different problems. Supermetrics moves data to BI tools and spreadsheets. Lupli is a chat interface for getting answers from your data. If your workflow is "look at numbers and decide," Lupli can replace much of what Supermetrics powers. If your workflow is "build dashboards for stakeholders," Supermetrics is better.
Can I use both side-by-side?
Yes — and many teams will. Supermetrics powers your Looker Studio reporting. Lupli answers your quick questions. They don't conflict.
Does Lupli export data to my BI tool?
Not yet. Lupli keeps data in its own fast store to answer questions quickly. If you need data export to BigQuery, Looker Studio, or another BI tool, stick with Supermetrics.
How does pricing compare?
Supermetrics starts around $69/mo for one product and scales fast — agencies easily hit $300–$500/mo. Lupli is in early access (free for waitlist members), with locked-in lower pricing at launch (August 2026).
What happens to my Looker Studio dashboards if I switch to Lupli?
Nothing — they keep running. Lupli doesn't replace your dashboards; it gives you a faster way to ask questions on the side. Most teams use both during transition.

Ready to chat with your marketing data?

Lupli is in free early access. Join the waitlist:

  • Locked-in lower price at public launch (August 2026)
  • Direct line to the founders
  • Help shape what we build next